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Beiersdorf Achieves Annual Sales Growth

Preliminary figures for 2011 show promise.

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By: TOM BRANNA

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Beiersdorf Group’s sales for fiscal year 2011 show nominal sales growth of 1.1% to $7.3 billion. The consumer business segment’s sales increased 1.1% to $6.1 billion. According to the company, which ranked No. 7 in Happi’s International Top 30 with annual sales of $7 billion, performance in the global consumer markets differed substantially. Business in the United Kingdom and Russia was extremely positive, while sales in other European countries did not match prior-year levels due to the stre...

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